As an agency we undertook the rebrand of People Value into Boostworks at the start of 2023. At its core we wanted to portray that Boostworks isn’t just about monetary rewards and coupons, it’s a celebration of people, and it’s about giving them a boost!
As the finale for this project, I created a two minute ethos film to celebrate this shift. The bold colors along with the modular typography and photography leant itself to an energetic edit full of dynamic transitions, color changes and moving typography.