Resizing Campaigns
Client
Make A Wish /
Notonthehighstreet
Services
Editing, Animation
Year
2021 / 22
In Christmas 2021, we were simultaneously creating notonthehighstreet’s campaign ‘Gift the Extraordinary’ and Make a Wish’s break through ‘Light in the Darkness’ platform. From proving my competence in the company for handling more expansive editing jobs, I took on the sole role of creating all resizes for every output of the campaigns. This built into me all the best practices for planning and laying out video with ranging outcomes, and most importantly taught me how to never miss one. The output formats spanned TVC, Cinema and all social formats.
GIFT THE EXTRAORDIANRY
Notonthehighstreet
For this campaign I delivered 125 unique deliverables, all with varying Ratios and Call to Actions throughout, at 6, 15, 30 and 60 second cut downs.
LIGHT IN THE DARKNESS
Make a wish
For this campaign I delivered 50 unique deliverables, all with varying Ratios and Call to Actions throughout, at 6, 15, 30 and 60 second cut downs.