Friendly GIants brand
Brand Identity Design
Since the conception of Friendly Giants the work has been turbulent and left little time for inward development and reflection of the brand. This year however has allowed us to dive deeper into how we all imagine the Friendly Giants brand to really look. Through much experimentation between the bold and friendly we came to a place that shines in it’s colour use, but can easily be paired back to it’s beautiful bones that still have a sense of joy, play and storytelling. The brand now really represents what the heart and soul of the company is about and will only inspire the team further in every work. As part of this we went on a deeper dive into colour than we ever had before, to find the one that we felt was perfect. As well as working to create logos and type that would be easily applied in all situations and all sizes.