Make rhythm
your routine

// Live project

Atrial Fibrillation is a condition in which your heart beat goes into states of irregularity in rhythm, having this condition can make the risk of stroke almost 500% more likely. The ‘Make rhythm your routine’ campaign encourages the public to build a relationship with their heart rhythm, this can be done through periodic checking of their rhythm so that they will be able to use to use their previous checks for reference to detect irregularities. It would be easy to simply suggest that the public should check their pulse for an irregular beat but without the message of making it a routine they would simply do it once, see nothing , and believe that’s them cleared. Atrial Fibrillation can be developed at any point in your life so checking more than once and keeping up with it is an essential message for the campaign, backed up with an application to facilitate this process.