One foot in Africa
Client
Mami Wata
Services
Animation
Year
2023
Mami Wata is the coolest surf brand you’ve not yet heard of.
Mr. President was brought on board to help Mami Wata take African surf culture to communities all over the world.
Our first step was to launch their head-to-toe collaboration with Vans.
To promote the collaboration, Mami Wata gave away a 10-day trip to Africa to experience the surf, street, and design culture that powers the community. Our ‘One Foot In Africa’ campaign celebrated the idea of now having a little bit of Africa around the world.