Nine lives

Personal Project

Editorial Design


A brand that lives nine lives is not the same brand as the first. Nine Lives is a commentary piece on the current state of branding and rebrands, specifically questioning the trend of blanding to appeal to a mass market, but losing the soul of a brand in the process. Split into three I explore the past and a present of branding, concluding with where the future is taking us. Throughout the book, the motif of cats is used to represent the idea of a brand, taking on all the related connotations that follow them; with fur and how they present themselves being their identity, and each live being a new rebrand.