// Audible D&AD Entry

Audible wanted a new way to engage audiences and show them the relevance of audiobooks to their lifestyle. The Unexpected Bookshelves project brings audiobooks into the physical world, giving them a vessel to be found, claimed and passed on for the next person to experience. The Unexpected Book holds a recommendation from each user, using the urban environment as a way to connect communities through reading and provide the tools for anyone to make the most out of their free time wherever they are.